Gamification is marketing

I’m a fan of introducing creativity and fun in day-to-day workplace and life. The two entries I wrote about game elements for solving problems in organizations by roleplay and digital games. During the last months a lot is beeing written on a (at least to me) new hype-word “Gamification”. This is the hype-part where marketing creates simple collect-awards and points games, no curve or strategy, no story, no creativity. It’s the same scheme where you have kids collect trade-cards/items from supermarkets, but even cheaper to create online.
I hope the term blows over quickly and does not damage the potential “fun” can have in the workplace. Remember “flair” from the movie “Office Space”? Gamification = “flair”. A motivated group can accomplish more and fun is a strong motivator, but you do need to keep some perspective. Here are a few links which triggered me: https://plus.google.com/107033731246200681024/posts/TFvQ2FDTKy5 and http://gamification-research.org/2011/09/a-quick-buck-by-copy-and-paste/

About these ads

Over Markus Keuter

Ik benut zoveel mogelijk opensource voor mijn persoonlijke productiviteit. Alle tekst valt onder de volgende licentie: http://markuskeuter.wordpress.com van Markus Keuter is in licentie gegeven volgens een Creative Commons Naamsvermelding 3.0 Unported licentie.
Dit bericht werd geplaatst in Computer en getagged met . Maak dit favoriet permalink.

Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen.

WordPress.com logo

Je reageert onder je WordPress.com account. Log uit / Bijwerken )

Twitter-afbeelding

Je reageert onder je Twitter account. Log uit / Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit / Bijwerken )

Google+ photo

Je reageert onder je Google+ account. Log uit / Bijwerken )

Verbinden met %s